PleasureKraft
PleasureKraftPleasureKraft

It’s exciting when you get introduced to new music and the people that make it. When I started making this film I began researching the sounds of today in order to reflect the change that has happened since I was first introduced to the scene back in the 90s. Electronic music is very organic and tribal in nature. That’s where it begins and with the help of artists from around the world, it grows and evolves. This particular duo was introduced to me by some friends of mine when I first went to the UK to film interviews and party locales for the film. I was there to meet Darren Emerson and Nic Fanciulli – which were amazing interviews in their own right – and led me to getting my first intro to the producing and performance of PleasureKraft. Every so often, a group comes along which shakes the entire dance scene from its very roots with a style so unique, and a sound so intoxicating, that it influences scores of imitators, and inspires a new generation of producers. Pleasurekraft is exactly such a group.

The brainchild of Kaveh Soroush and Kalle Ronngardh, Pleasurekraft was born in the summer of 2009. Having had their very first track played by Pete Tong on his Essential Selection, and then doing remixes for Chymera, and John Acquaviva’s Definitive imprint, Pleasurekraft became a new name to keep an eye on.

Fast forward to the spring of 2010, and the year’s biggest smash hit, Pleasurekraft’s “Tarantula” was released. It quickly earned the support of the world’s biggest DJ’s : Sasha & Digweed, Nic Fanciulli, Danny Howells, Lee Burridge, Dubfire, Michael Mayer, Mark Knight, Laurent Garnier & more. It overtook releases from much bigger artists like Tiesto, Mark Knight, Joris Voorn, Axwell, & the entire Swedish House Mafia, on its climb to the top of the charts, and retained the #1 overall position on Beatport for an entire month! This routine has continued over the past few years with great productions and live performances that have taken them across the globe. They are still growing as a Dance music duo and they are a team to keep your eye on and get on your EDM soundtrack.

Check out this FREE downloadable live & direct MIX from the KRAFT on our GGN RADIO soundcloud page – Click Here

For more information on this dynamic dance duo check out the link below…